A lettering mural for the creative space
In the fall of 2021, New Work moved into the former Unilever building in Hafencity. The wall I designed in the new headquarters matches the company’s slogan: »for a better working life.«
When the agency Nest One asked me to design a lettering mural, they hadn’t done the copywriting yet. To my delight I was allowed to make a proposal. Developing content and form in parallel – that’s my favorite job!
The wall that was to be painted is in the ideation area of the New Work’s headquaters. Since this is where teams develop ideas, I thought about what people say to each other when an ideation process goes really well: you get into the flow together and cheer each other on.
I recognize my own best ideas by the excitement that accompanies them and this feeling of »Wow, that would be so cool, I should do that!«. This is why the exclamation »That’s brilliant!« sets the optimistic, enthusiastic tone for the mural design. The sentences and sentence starters around the main text invite you to wonder what would really be so cool to do someday.
Unlike the usual »inspirational quotes« that everyone has seen 1000 times, this text collage doesn’t put your brain to sleep, but encourages you to spin ideas. Stars, dots and arrows refer to handwritten spontaneity and reinforce the impression of energy and bubbling ideas.
idea development, copy writing, lettering and painting on location
about 2 x 3 meters
New Work SE