Lettering for fine texts
Jens Wulsten has 20 years of publishing experience and now writes fine texts on his own. For his new start as a freelance copywriter, I designed a lettering logo for him.
Often a logotype requires extensive stylistic research, but in this case the direction was clear from the start: it was going to be a combination of a connected script and block letters.
logotype for the copywriter Jens Wulsten and his label »Die Feintexterei«
concept, custom lettering, digitization
From concept to vector file
The first round of sketches
Although the direction was clear, I sketched many variations to work out the details. This is only a selection of the sketches, but they show: even relatively small changes can greatly alter the expression of letterforms.
The second round of sketches
In the second round, I kept the basic shape of the script and the subline, but tweaked the stroke width and some of the letterforms.
The digital form
Before I redrew the design with vectors to digitized it, we discarded the slanted base line and put the name on a horizontal base line instead. This makes the logotype easier to use.