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Lettering-Logo von Chris Campe für den Texter Jens Wulsten, Berlin

Lettering for fine texts

Jens Wulsten has 20 years of publishing experience and now writes fine texts on his own. For his new start as a freelance copywriter, I designed a lettering logo for him.

Often a logotype requires extensive stylistic research, but in this case the direction was clear from the start: it was going to be a combination of a connected script and block letters.

Ideenskizze von Chris Campe für ein Lettering-Logo für den Texter Jens Wulsten
Project

logotype for the copywriter Jens Wulsten and his label »Die Feintexterei«

Work done

concept, custom lettering, digitization

Format

vector

Year

2021

Client

Jens Wulsten

Die Feintexterei

From concept to vector file

The first round of sketches

Although the direction was clear, I sketched many variations to work out the details. This is only a selection of the sketches, but they show: even relatively small changes can greatly alter the expression of letterforms.

Lettering-Skizzen für ein Logo von Chris Campe für den Texter Jens Wulsten

A script with strong constrast in stroke weight on slanted baseline. The angular shapes and the bow above the »u« are inspired by Sütterlin script. I rendered the subline in a narrow sans serif with some stroke width contrast.

Lettering-Skizzen für ein Logo von Chris Campe für den Texter Jens Wulsten

Round shapes with low contrast in stroke width, lowercase italics in the subline.

Lettering-Skizzen für ein Logo von Chris Campe für den Texter Jens Wulsten

Angular shapes once again with less of a line weight contrast; the subline in a geometric sans serif, Futura style.

Lettering-Skizzen für ein Logo von Chris Campe für den Texter Jens Wulsten

The a very fine script, with low stroke width and an interesting combination of pointed and rounded shapes. The underline just as light.

The second round of sketches

In the second round, I kept the basic shape of the script and the subline, but tweaked the stroke width and some of the letterforms.

Lettering-Skizzen für ein Logo von Chris Campe für den Texter Jens Wulsten

Slight line width and low contrast, this was once again about the shape of the »s«.

Lettering-Skizzen für ein Logo von Chris Campe für den Texter Jens Wulsten

Drawn bolder with a somewhat idiosyncratic n-s connection in the first name and an s-t-e ligature on the last name.

Lettering-Skizzen für ein Logo von Chris Campe für den Texter Jens Wulsten

Bold once again, but with a round top-heavy »s«: the top arch larger than the bottom.

The digital form

Before I redrew the design with vectors to digitized it, we discarded the slanted base line and put the name on a horizontal base line instead. This makes the logotype easier to use.

Putting as few vector dots as possible in the right place–digitizing requires an eagle eye and angel patience.

Lettering-Logoentwurf mit Korrekturen von Chris Campe für den Texter Jens Wulsten

Corrections on paper in different sizes because the screen makes you blind to the operation.

Lettering-Logo von Chris Campe für den Texter Jens Wulsten, Berlin

Finally, at last, after very very many clicks: the finalized lettering logo!

Business Card Mockup Lettering-Logo von Chris Campe für den Texter Jens Wulsten

Finishing off with a business card mockup, so that Jens can really imagine how his logotype will look in use.