Lettering for fine texts
Jens Wulsten has 20 years of publishing experience and now writes fine texts on his own. For his new start as a freelance copywriter, I designed a lettering logo for him.
Often a logotype requires extensive stylistic research, but in this case the direction was clear from the start: it was going to be a combination of a connected script and block letters.
From concept to vector file
The first round of sketches
Although the direction was clear, I sketched many variations to work out the details. This is only a selection of the sketches, but they show: even relatively small changes can greatly alter the expression of letterforms.
The second round of sketches
In the second round, I kept the basic shape of the script and the subline, but tweaked the stroke width and some of the letterforms.
The digital form
Before I redrew the design with vectors to digitized it, we discarded the slanted base line and put the name on a horizontal base line instead. This makes the logotype easier to use.