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Briefmarkenentwurf »100 Jahre Deutscher Tanzsportverband« Lettering von Chris Campe, 2021

Dance sport on a stamp

Twice a year or so I get mail from the Ministry of Finance and then the joy is great. The Federal Ministry of Finance regularly invites artists to participate in design competitions for new stamps.

Seven or eight designers take part in each competition, and each of them can submit up to three designs. A jury reviews the entries, and three designs are awarded prize money.

So far, I’ve taken part in five competitions and won second place three times. Not a bad average, I think. It’s just a pity that only the first-place design is actually published as a stamp. So, unfortunately, the designs you see on this page will not grace your letters.

By the way, my colleague Katrin Stangl won the design competition for »100 years of the German Dancing Federation« and very deservedly, too. The stamp was released on Nov. 2, 2021, you can take a look at it on the website of the Ministry of Finance.

Project

Designs for an 80 cent stamp
Theme »100 years of the German Dancing Federation«
unpublished

Format

44,20 x 26,20 mm und 33 x 39 mm

Year

2020

Client

German Federal Ministry of Finance

Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe

Design 1: Dancing letters

Dancers of very different dances are organized in the German Dancing Association. For this design, I drew the names of the most popular dances so that the shape of the letters expresses the character of each dance.

The letters move on curved baselines, as colorful as the dresses of the ballroom dancers. The expressive forms of the lettering on the smallest space of a stamp emotion and joie de vivre–like dancing.

Surely you realized right away that all these ideas are already contained in the first sketch, which I drew a few centimeters large with colored pencils.

Step 1

I start on tracing paper and develop the design in several steps. Because there is no Apple+Z when working on paper, I am forced to deal with what I put on down. This is sometimes annoying, but often productive.

I throw down this first sketch in a few minutes and it doesn’t look like much. I mainly set the different font sizes and allocat the space.

Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe
Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe

Step 2

In step two I define the shapes and line widths more.

Step 3

I made the main design decisions, the stroke of the drawing more decided.

After this step, I do the final artwork and coloring digitally on the iPad, because that’s a bit more flexible than the close-up fight with the paper. It’s not necessarily faster, by the way, because there’s always the danger of zooming in to 1000% and getting lost in the details.

Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe
Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe

The ideas evolve in the process–first the letters jump in the jive …

Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe

… then they’re shaking.

Briefmarkenentwurf »100 Jahre Deutscher Tanzsportverband« Lettering von Chris Campe, 2021

Design 2: Swinging

In my research on the subject, I learned: Most standard dances are swing dances. I was not entirely sure what this technical term meant, but I thought that a connected script with flourishes could be the graphic equivalent of a swing dance.

I drew the stamp’s theme in a connected script font and worked it out with lots of flourishes to create an overall decorative composition. Flourishes emanate from the initial and final letters and the ascenders and descenders of the lowercase letters and flow around the lines, lighter decorative lines frame the text.

The narrow, somewhat angular forms of the script and the cool, monochrome color scheme in two shades of blue counterbalance the dynamic composition and emphasize the athletic aspect of dancing.

Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe

I develop the composition with skeleton lines.

Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe

And add the line thickness with hatched pencil lines.

Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe

I do the final artwork with fineliner.

Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe

Detail of pencil hatching

Lettering-Skizzen für die Briefmarkenentwürfe Tanzsportverband von Chris Campe

Detail of the final artwork

Briefmarkenentwurf Tanzsportverband von Chris Campe